After we have finished keyword research and structural SEO, you may or may not need content creation. If you do not need content creation, then we will will focus next on content optimization.
What this means is that we will focus on getting your main keywords in prominent locations in your text so that Google will consider your website relevant for your keywords. We go for a 2-3% keyword density and try to make your text readable as well as keyword rich.
The next step we do is on-site link optimization.