The Process Of SEO

When we start doing SEO for a local client, we follow a general outline. Each campaign is tailored toward each website we are promoting. Some websites require more back-linking, and more content. It is all relative towards the competition we are trying to out rank. If a competitors website has more pages of content than ours, we will add more content so that Google considers our site more valuable and relevant. This is just one example, and there are many other factors which contribute.

Keyword Research

We start out with keyword research. We research the keyword phrases that potential clients are most likely searching for in Google to find your business. We have a keyword tool we use to analyze the best keywords which will make you the most money, and we also use the Google adwords keyword tool.

Structural Optimization

We then analyze the structure of your website. In order to decide where you need improvement in your content, we try and figure out what your content should be mainly about, and then optimize the structure of your pages around a logical organization of topics related to your company.

Content Creation

After we have a general idea of how your website needs to be structured, we focus on content creation. If you decide you want more content written for your website, or your structure changed based on our recommendations, we will write pages of keyword focused content researched and relevant to your business.

Content Optimization

If you do not need, or want more content added to your website, then we will proceed to optimize the content you do have to make it more focused around your keywords. We strive for a keyword density of 2-3% and place the keywords in optimal locations while at the same time make your text sound natural, and readable.

Link Optimization

The next part of on page optimization we do is link optimization. We make sure the internal linking structure is optimized so that Google spiders are able to crawl your website and find all of your content easily, as well as see your pages as relevant.

Meta Optimization

After your content and links are optimized, we focus on your meta content. We makes sure your meta title and descriptions match your keywords, as well as the content for each page. We also check all of your alt and title tags to make sure they are keyword rich.

Sitemaps & KML Files

Lastly, we build an XML sitemap, and submit it to search engines. This will tell Google which pages on your website to index, and crawl. If your business is local, we will upload a kml file. These files include the location of your business, and help your business show up for local searches!