You may or may not have heard about KML files. These are basically files you can include in your website that scream to Google “I am a local business!” They can help Google associate a page on your website with a certain location. This is very useful if you are a local business with a Google places location, and you are having trouble getting your google places listing to show up. The Google places ranking algorithm is becoming more and more advanced, and websites are a major part of places rankings. Google searches your website for keywords to find out what services your business provides, and adding a KML file can help make certian that Google is connecting your website with your location!
For a tutorial on adding a KML file, go here: